Crisp and Creative Web Design

Craft an exciting design.

It Just Feels Right

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.

Good design is invisible

Good web design is easy and enjoyable to interact with. Its purpose is to engage the average user in such a way as to evoke a positive emotional response. If you saw or interacted with a product or advertisement that left any impression other than negative, you made use of good web design.

A design that isn't simple and intuitive will be rejected.

If a person is distracted by the alignment of this or the color of that, they will totally miss what you're trying to say through design. They'll miss that your law firm is trustworthy, knowledgeable, and premium. More importantly, they'll miss why they should give their money and patronage to your firm and not some other attorney. If they're looking for legal services, they have a problem that needs to be solved. And the only difference between you and the law firm that lands the client is good web design and marketing. More often than not, the average person won't even know why they don't like a design. There are subtle psychological decisions made in good design.

Design is ornamental science

While some web designs can be expressive and visually striking, that's not necessarily their prime objective. Good design decisions aren't based entirely on whimsy or ego but solid and proven principles. That's not to say that web design is not creative. I believe that working within a set of parameters and designing a solution that hits all the moving targets of good design takes some very clever strategic thinking.

Some basic questions of a good web design:

  • Do my color choices fit the psychological associations of my region and culture?
  • Are my font choices appropriate to my industry? Are they legible?
  • Is my layout practical and easy to navigate? ADA compliant?
  • Are there any distracting elements that could be removed? Too much motion?
  • Do all of my choices work together to create the best possible visual and user experience?
  • Did I capture the spirit of the brand?

Web design is more than just making things pretty.

Every decision has to have a reason behind it, be it color, font, size or texture. You are baiting a lure to attract a specific type of client. It has to stand out just enough to be compelling, but not so much that it's distracting or obnoxious.

Art is subjective, design is not. It works or it doesn't. You may love your choice of colors, but do they put people at ease, or make them nervous? Your fonts look good, but do they make sense in your industry? Are they cliché?

If the average person can't read it at a glance and walk away with a positive impression, it doesn't matter how pretty it is. At the end of the day, design doesn't care whether the creator likes it or not. Henrik Fisker, a Danish automotive designer and CEO of Fisker said it best:

If design isn't profitable, then it's art
Henrik Fisker

Design & Development Packages

Core features


  • Customized template site
  • Hosting included
  • Limited Support
Most popular


  • Branding
  • Custom design
  • Blazing fast website
  • Custom integrations
  • Hosting included
  • Support & maintenance
Branding and Design


  • Branding
  • Custom design
  • Completed assets as deliverables
  1. Terms for hosting will be discussed during our meeting. All packages requiring hosting can be hosted on our servers free of charge for 1 year.
  2. Branding includes logo design, style guide, usage guidelines, and mockups for your stationary as required.
  3. We build solid web applications and we stand behind that claim with our support and maintenance. Support and maintenance will be discussed during our meeting, but our premium packages include basic support and maintenance free of charge for 2 years.