It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.
When you use paid search advertising, you reach your clients immediately. SEO is a slow, but worthwhile process. Unfortunately, at the beginning of your SEO efforts, you'll likely be placed somewhere other than the first page.
With pay-per-click advertising, your link will show up in either the top or bottom of the first page. This allows your firm to get attention instantly instead of waiting the months it takes for SEO to catch up.
More than displaying ads based on location, you can target users based on demographic information and search intent. We build personas based on your ideal clients and create ads to draw more of those types of people to your landing pages where they'll be converted into clients. By knowing what your ideal clients are searching for, we can gear ads and content tailored specifically to them.