Content Marketing Strategies

Get your message out

Get more qualified leads with content marketing

Content marketing can help your law firm bring in quality leads that become paying clients.

Get more qualified leads

Your Message Delivered To The Right Audience

As part of a content marketing strategy, we create personas based on your ideal clients. We then create content aimed at educating, entertaining, and building relationships with those types of people. Content is created for each persona and for each phase of their journey to hiring an attorney.

Build Trust and Authority

82% of consumers feel more positive about a company after reading custom content. 70% of consumers say content marketing makes them feel closer to the brand providing the content. By creating content that speaks to your potential clients during the phase they’re currently in, you build trust and authority.

Build trust

Clients, just like any other consumer, go through phases. They’re looking for information, asking questions, comparing options, and finally making a selection. By positioning yourself as a helpful, friendly source of information, you have established trust before ever communicating with a potential client.

Work together

Increase traffic to your website with people who are looking for your services

Having relevant content available to people who are searching for solutions drives the right kind of traffic to your website. These potential clients are already looking for you, they just need a compelling reason to choose you over your competitors.

Content marketing is a commitment, not a campaign. Jon Buscall

Content marketing outpaces online advertising

Using pay-per-click advertising is a great way to quickly get clients in the door, but an excellent content marketing strategy will eventually overtake the results you gain from paid advertising. This will save your firm money in the long run.

Content Marketing

Persona-based content
Starter

$400

  • Basic social media marketing
  • Product delivery in fast as 5 work days*
  • 2 Pieces of Writing Output (1500-word Pillar Content and 700-word Support Content)
  • Further revisions are applicable within 3 days from edited copy
  • 100% Unique Content
Most popular
Plus

$2,998

  • One-time payment
  • Product delivery as quickly as 5 days in the first month of the campaign
  • 11 Pieces of Writing Output (3x 1500-word Pillar Content and 8x 700-word Supporting Content)
  • Includes social media promotion for increased brand awareness
  • Content optimization focused on tracking and results
  • Further revisions are applicable within 3 days from edited copy
  • 100% Unique Content
6-month Content Marketing calendar plus more
Premium

$4,047

  • One-time payment
  • 15 Articles (3x 1500-word Pillar Content and 12x 700-word Supporting Content)
  • Includes social media promotion-ready copy for increased brand awareness
  • Content optimization focused on tracking and results
  • Further revisions are applicable within 3 days from edited copy
  • 100% Unique Content
  1. Basic social media marketing includes sharing of created content but does not include curation of industry/related content or other social engagements.
  2. Social media management includes sharing of created content, curation of related content, and frequent posting as is standard per social media network.
  3. What constitutes guaranteed results will be defined by both of us. An example would be that we guarantee you will be provided with a number of new leads per month or you aren't invoiced for the next month.
  4. Our general guarantee is that you will see increased leads within 90 days or you won't pay again until you do.