For me, the defamation law seemed absurd, but with time I have come to appreciate the lawmakers' thinking. A man's reputation is a valuable asset, and that's why defamation law seeks to protect it. A brand describes a business's reputation, and branding involves building your business's reputation.
Branding definition is more than setting up a logo. It refers to strategies that position your business in the market, explain what it stands for, and separate it from your competitors. You cannot afford not to brand yourself.
Why is branding important?
One of the results you will get from effective branding is an increase in profits, but there are more advantages to branding than generating money alone. It allows you to get your business on another level compared to your competitors, and that is what we will explore in this post.
Establishing trust among your consumers
Edelman's 2019 study established that 81% of the consumers need to trust a brand before buying from them. To get more people to purchase from you, identify yourself as a trustworthy brand by being honest about what you do.
A 2018 study establishes that 66% of the customers value transparency. Do not promise things you cannot deliver. Internet users can sniff you out and embarrass your brand if you try to lie. For branding, 'honesty is the best policy.'
Branding allows you to share your values
A 2019 study concludes that 77% of consumers will buy from a brand if they share their values. Therefore, when branding, share more than what you are selling and share why you are selling.
In his famous Ted Talk video, a leadership expert, Simon Sinek, explains in-depth why it is essential to share your values. Sinek says that people buy your values and not your products, and he illustrates this concept with Apple products, the Wright brothers, and Martin Luther King.
Many people can provide the product/service that you offer, and you need to convince your customers why they should buy from you. Resonate on a deeper level with your customers by sharing your values with them.
Create demand for your brand and not your product/service
Why do people buy from Apple products, despite there being cheaper options? It is because people are buying the brand and not the products. When you aim at only selling your product/service, you will be competing with so many people, and it isn't easy to stand out. On the other hand, if you are selling your brand, you eliminate this competition and convert more customers.
Showing yourself to potential customers
Remember that branding is about strategies that help create a long-lasting image in the marketplace. The current strategy that helps in branding is:
SEO and content marketing
Improving user experience on your website
Social media marketing
These strategies let your customers know you exist. However, it would be best if you employed the strategy correctly, and one way to do that is by seeking professional help from a branding agency.
Helps you reach your target audience
When doing brand building, it is necessary to customize your strategies to reach your target audience. The online space, which is the most common branding tool, is crowded, and to navigate the area, personify your content or advertisements to resonate with your target few.
SEO and content marketing are always changing, and it is no longer about creating lots of content and hoping that your consumers will find it. It is about creating valuable content that addresses consumers' pain points and presenting yourself as a solution to their problems.
Branding differentiates yourself from competitors
If you come to us for branding advice, we will encourage you to research your competitors. The idea is not to copy what they are doing but to learn what they are doing right and their flaws. With this information, you can engage in branding, separating you from your competitors. Also, you know how to convince buyers to buy from you instead of buying from them.
Helps improve employees' performance
Employees that work for money will more often than not disappoint you. On the other hand, employees that work with a purpose will sweat it together with you, and with such employees, your business will grow.
If you have a brand, your employees feel as if they are a part of something bigger and work for a purpose that drives them to deliver results. Share your values with your employees if you wish to grow.
Branding establishes yourself as an expert in your field
A 2019 report states that 79% of consumers feel that user-generated content influences their buying decisions. When branding yourself, position yourself as a person who knows what you are doing. Do this by creating well-researched, authoritative, and simple to understand content covering what affects your consumers.
Help your customers get a good impression of you
In today's online world, the impression you give to your customers matters a lot. Work on your website to improve the user experience. Consider improving the color, font, and amount of content on your website. Ensure that users can navigate your site quickly, and they can know what you provide in a few seconds when they get into your site. Don't make them think too hard, or they'll find someone who won't.
Bonus Tip; Be authentic
Whatever the strategy you use, you must be authentic. Authenticity allows you to gain the trust of the customers. An excellent example of a real business is Tesla. Tesla shares its plans and vision with its consumers.
All Tesla's tweets feel real, and they also have a charismatic CEO, Elon Musk. Learn from Tesla and other successful brands in the market. If you don't keep anything else from the post, carry with you this quote by Simon Sinek; "The goal is not to sell to people who need what you have; the goal is to sell to people who believe what you believe."